The street becomes the stage

RSCW brings the best of Street Culture to Rotterdam for an entire week. In the campaign leading up to the event, we showcased that for culture and sports, you don't need to go to a museum or stadium.

You can find it in its purest form right on the streets. Where the tiles become a dance floor. The park transforms into a restaurant. The walls become a canvas. The streetlights turn into spotlights. The street becomes the stage. We claimed the streets and inspired others to see and use everything in the city as a stage.

Client
Rotterdam Street Culture Week

Type
Campaign

Role
Concept
Art-direction
Copy

Year
2023

Worked on when at
Friends for Brands

Photographer Brandon Gravenberch captured the performer from 'the street' using a fisheye lens. In this dynamic portrayal, the world revolves around the performer, emphasizing that the street is their stage.

Other work

Ontgroen
Academy work