The street becomes the stage
RSCW brings the best of Street Culture to Rotterdam for an entire week. In the campaign leading up to the event, we showcased that for culture and sports, you don't need to go to a museum or stadium.
You can find it in its purest form right on the streets. Where the tiles become a dance floor. The park transforms into a restaurant. The walls become a canvas. The streetlights turn into spotlights. The street becomes the stage. We claimed the streets and inspired others to see and use everything in the city as a stage.