The past big thing

Sustainability is typically sought in a new product, innovation, or technology. However, the most sustainable is often not new at all. Secondhand store Het Goed understands this. To convince the jury of the ABN Amro Sustainability Awards of this, we developed a pitch video in which this story is told and how Het Goed makes sustainability accessible to everyone.

Type
Advertising

Role
Concept
Copy
Art-direction

Year
2023

Together with
Robert Reinartz
Jouri Schoemaker

Other work

Een onverpakte uitnodiging
Campaign

dyme
Branding