Branding the first packaging-free online supermarket.
Nobody likes garbage, yet we buy it all the time when doing grocery shopping. That's why Pieter Pot sell its goods in glass jars. Jar empty? Just hand it over when you receive your new delivery, so it can be cleaned and reused again. Easy, but above all more sustainable.
From their start, I was able to contribute to Pieter Pot's growth and impact. From branding to campaigns and from social media to product design.
Branding the first packaging-free online supermarket.
Nobody likes garbage, yet we buy it all the time when doing grocery shopping. That's why Pieter Pot sell its goods in glass jars. Jar empty? Just hand it over when you receive your new delivery, so it can be cleaned and reused again. Easy, but above all more sustainable.
From their start, I was able to contribute to Pieter Pot's growth and impact. From branding to campaigns and from social media to product design.
Client
Pieter Pot
Type
Branding
Role
Design
Art-direction
Animation
Product design
Year
2020
Together with
OOKO
With honest communication and a positive approach to major social and ecological challenges, Pieter Pot aims to do it differently. Its optimistic and playful character is reflected in the branding: the logo, colours, typography and illustrations.
As a start-up, it is of important to stay active and stand out, yet with limited marketing resources this can be a challenge. For Pieter Pot, the solution laid in an illustration toolkit where many variations and new compositions can be created from several basic designs.
As a start-up, it is of important to stay active and stand out, yet with limited marketing resources this can be a challenge. For Pieter Pot, the solution laid in an illustration toolkit where many variations and new compositions can be created from several basic designs.
Pieter Pot is working towards a completely packaging-free chain, but unfortunately this is not yet possible for some of its products, cause of hygiene reasons for example. For these products, we designed their packaging, such as the toilet roll and kitchen paper wrapper of The Good Roll on which you can play games and find useful tips for when you are potty training or cooking. This gives the packaging another function.
Other work
© 2023 Leon Spekken
© 2023 Leon Spekken