Packaging-free, by nature
In becoming a true one-stop-shop for packaging-free groceries, Pieter Pot introduced its range of fresh vegetables, fruit, and potatoes: packaging free, by nature. (Natuurlijk, verpakkingsvrij)
To emphasize how unnatural we buy our natural goods, we took them back to their roots: the soil, trees, and plants. It’s a playful, yet confronting way of showing what’s wrong within the food industry.