Packaging-free, by nature

In becoming a true one-stop-shop for packaging-free groceries, Pieter Pot introduced its range of fresh vegetables, fruit, and potatoes: packaging free, by nature. (Natuurlijk, verpakkingsvrij)

To emphasize how unnatural we buy our natural goods, we took them back to their roots: the soil, trees, and plants. It’s a playful, yet confronting way of showing what’s wrong within the food industry.

Client
Pieter Pot

Type
Campaign

Role
Concept
Art-direction
Copy

Year
2022

Together with
OOKO

The cherry tomatoes, which were added to the range later on, also got their natural introduction.

Other work

Rendering Nature
Academy work

Pieter Pot
Branding