Ontgroen

There is a beer revolution going on, breweries are playing with new recipes and old ones are being revived. Yet we as consumers still often seem to go for the normal beer: the green bottle.

Microbrewery Drift aims to bring out the revolution and make people known with reel beer. In the campaign people are invited to join the movement en do the hazing (In Dutch: ontgroen. Loosely translated: de-green) - get rid of the green bottle and discover what beer can be.

Type
Academy work

Role
Concept
Art-direction

Year
2017

Together with
Tom Hoefnagels & Kahraman Çinar

Other work

Een onverpakte uitnodiging
Campaign

Rendering Nature
Academy work