Fix your money leak.

With Dyme’s smart saving and budgeting app, you are a few clicks away from negotiating for a better energy contract, canceling your zombie subscriptions, and getting a clear overview of your spending. This means more time and money for things that do make you happy.

Dyme stands out with its innovative app and clever campaigns, but still, feel the lack of unity and uniqueness in its visual identity. In addition, there was also a need to be able to easily develop new content, low-key, internally.

After analyzing the current brand elements, several refinements were proposed and implemented. These included a clear hierarchy of colors and the addition of a 'brand character'; the Dyme - a versatile coin that can serve as a shape, photo mask; static or moving; straight from the front or a different perspective.

Dyme takes away financial hassles you would rather not think about. This sense of relief has been translated into an image framework where emojis - symbolizing the subject - literally fade into the background. Endless combinations are possible to bring variation and visual support to the message.

The new style gave shape to the new social media formats. These topical, light-hearted, and often educational formats are designed in such a way that the dyme in-house can easily come up with new variations themselves, using the developed style guide.

Other projects

Pieter Pot
Branding

Een onverpakte uitnodiging
Campaign