A packaging-free invitation for a waste-free future
To make more people known with Pieter Pot and its mission - a waste-free future - it was about time for a large scale brand awareness campaign. But it isn’t just Pieter Pot who’s fighting for our future not going to waste. No, they’re part of a movement that believes things needs to be changed.
In the interactive campaign, people from the movement invite others to join a waste-free future: from boomers to candy brands and from young parents to Unilever. A campaign focused on both consumers and the industry. Who would you invite for a waste-free future?
Client
Pieter Pot
Type
Campaign
Role
Concept
Art-direction
Copy
Year
2022
Together with
OOKO
KesselsKramer
Emily George
The analogue photography, shot by Emily George, laid the foundation of the campaign. The colourful portraits express vision, character but also joy. They show that systemic change can also be done with a smile.
The analogue photography, shot by Emily George, laid the foundation of the campaign. The colourful portraits express vision, character but also joy. They show that systemic change can also be done with a smile.
The different portraits, each with their own invitation, were sent throughout major Dutch and Belgian cities.
People received an invitation through social media and were asked who they would invite.
The ads led to the campaign page where you could read personal stories and motivations, as well as the importance of a waste-free future and how to join.
© 2023 Leon Spekken
© 2023 Leon Spekken