50 bollen emotie

Easter Jesus

50 bollen emotie

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Alfred Kroeze - maybe you remember him - the emotional ‘oliebollenbakker. His crispy, creamy creation was judged as the worst 2 years ago. Alfred was devastated and could not broke into tears. Who could’ve have thought that? From best ‘oliebol’ in 1999 to worst in 2016. The passion and love with which he has been creating ‘oliebollen’ for 50 years had to be seen. In ’50 bollen emotie’ you will behold Alfred's highs and lows as a baker, colleague, friend and lover. An understanding into what for us is just a ‘oliebol’, Alfred means his life.

Alfred Kroeze - maybe you remember him - the emotional ‘oliebollenbakker’. His crispy, creamy creation was judged as the worst 2 years ago. Alfred was devastated and could not broke into tears. Who could’ve have thought that? From best ‘oliebol’ in 1999 to worst in 2016. The passion and love with which he has been creating ‘oliebollen’ for 50 years had to be seen. In ’50 bollen emotie’ you will behold Alfred's highs and lows as a baker, colleague, friend and lover. An understanding into what for us is just a ‘oliebol’, Alfred means his life.

Team
Tom Hoefnagels →
Type
Concept 
Art direction
Photography
Year
2017
Team
Tom Hoefnagels
Type
Concept 
Art direction 
Photography
Year
2017

To actually get the book out there, a crowdfunding campaign was set up. Social media, several articles in large newspapers, radio interviews, a broadcast on Dutch television and the acquisition of Alfred were not enough to achieve the financial goal. Fortunately, Alfred his boss was pleased to invest in the project. The book became reality and 3 days before the end of the year, Alfred gave a lecture in the bakery.

To actually get the book out there, a crowdfunding campaign was set up. Social media, several articles in large newspapers, radio interviews, a broadcast on Dutch television and the acquisition of Alfred were not enough to achieve the financial goal. Fortunately, Alfred his boss was pleased to invest in the project. The book became reality and 3 days before the end of the year, Alfred gave a lecture in the bakery.

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